NI CEO公开信

Hi，

国家仪器(National Instruments)一直在改变，为了更好地服务你们——致力于创造非凡、应对世界最艰巨而紧迫的挑战的工程师和企业。
National Instruments has been transforming to better serve you—the engineers and enterprises creating extraordinary solutions to the world’s most pressing challenges.

您可能已经注意到了一些变化。首先，我们将公司名称从“国家仪器 (National Instruments) ”简化为“NI”，NI服务全球市场，而我们所做的也早已超越了单纯的“仪器”。我们有了全新的形象，代表我们以人为本的思想，也承载我们带给人类积极影响的承诺；我们有了新的logo，它代表NI对工程技术的前瞻性思考；最后我们新一代的企业官网也已经上线，期待为您带来更好的体验。
So, you may notice some things look a little different about us. For starters, we’re shortening our name to NI to acknowledge the global markets we serve and because we do so much more than create “instruments.” We have a new look that reflects our people-first mindset and commitment to making a positive impact on humanity. We launched a modernized website to improve your experience. And we have a new logo to illustrate our forward-thinking approach to engineering.

为什么是现在？
NI成立之初，我们专注于一件事——从根本上改善工程师的创新方式。至今，我们初心不改。然而，40多年的光阴改变了很多事，你们的业务和技术变得更加复杂，我们都在以前所未有的速度向前发展。
Why change now? When we were founded, we set out to do one thing: radically improve how engineers innovate. Today, that responsibility remains unchanged. But a lot has changed over the past 40 years. Your businesses and technology are more complex, and we’re all moving faster than ever.

最近几个月发生的事情深刻地改变了我们的生活，我们不得不停下来郑重地思考，现在是否是向你们介绍这些改变的正确时间？答案对我们来说异常清晰，世界从未像现在这样需要工程师和工程文化。从低成本的呼吸机到清洁能源系统、再到维系我们每天沟通的通信设备，我们生活在一个由工程师运用技术定义并打造的世界里。是他们的热情和创新确保我们在这个充满挑战的时代中更加坚强。
The events of the last several months have also changed our lives. The gravity of those events made us stop and reflect if now was the right time to introduce these changes to you. But to us, the answer was clear: our world needs engineers now more than ever. From low cost ventilators to clean energy systems to the communication devices we rely on every day to stay connected, we live in a world built and defined by engineers and technology. And it’s their passion and innovation that will ensure we come out of this challenging time stronger.

大多数人认为当下的形势将成为“新常态”，但我们希望把目光放得更为高远。我们希望为你们的企业、你们的客户和整个社会创造更好的“常态”。这不正是工程师的精神吗？——不断地努力，不断地改善设计、改善方案、改善结果的精神。
Most are referring to this situation as the “new normal,” but we want to aim higher than that. We want to help create a better normal for your businesses, for your customers, and for society. After all, isn’t that the spirit of engineering—the ethos of constantly striving to improve a design, solution, or outcome?

三年来，我们不断思考、逐渐推进业务和组织架构，融合人员、想法和技术之间的内在联系，从而能够更好地满足您的需求。今天，我们为您量身定制、软件互联的方法鼓舞着工程师们大胆创新——在半导体、航空航天、国防和政府部门、汽车、医疗、学术以及能源等等行业中，他们正在快速地将改变世界的想法变为现实。NI的新时代由我们每个人以勇气和锐意书写，我们一起Engineer Ambitiously。
That’s been our approach: we’ve spent the past three years connecting the right people, ideas, and technology to steadily transform our business to better match your needs. Today, our tailored, software-connected approach is emboldening engineers across the industries we serve—semiconductor; aerospace, defense, and government; automotive; medical; academia; energy; and more—to rapidly bring world-changing ideas to life. This new era of NI is defined by a bold call to action to each of us to Engineer Ambitiously.

这意味着什么？
Engineer Ambitiously就是我们共同畅想并彼此助力，创造一个更美好的未来。积跬步以至千里，积小流以成江海。我们相信所有伟大的成就，都是从曾经微不足道的创新之举累积、突破而来。在NI，Engineer Ambitiously意味着充满好奇并勇于冒险，因为我们知道今天所学的一切都将指引我们迈向未来。与此同时，各位践行Engineer Ambitiously 所解决的挑战、取得的成就都深深地鼓舞着我们。
What does that mean? To Engineer Ambitiously is to envision and then solve for a better future, one that we can create together. It means recognizing that small innovations add up to significant progress and taking steps to turn that progress into something bigger. At NI, we Engineer Ambitiously by being curious and willing to take chances because we know everything we learn today will guide us into that future. And we get our inspiration from the work you do to Engineer Ambitiously and solve so many important challenges.

此时此刻，我们共同开启NI的新时代，继续一路相随，彼此成就，助力下一代创新者畅想未来、追求卓越、加速前行。
As we kick off this new era, know that we’re here for you, for each other, and for the next generation of innovators who think bigger, aim higher, and go faster.

就是现在，让我们一起Engineer Ambitiously.
It’s time. Let’s Engineer Ambitiously.



Eric
NI首席执行官